CODE OF CONDUCT AND ETHICS

An MDA's Sales Agent, also known as MDA's Sales Representative, is an individual or company that acts on behalf of a MDA HOLDING GROUP, a.s. (MDAHG / MDA HOLDING), including ALL MARKET DAY, s.r.o. (MDAMD), MDA GLOBAL REAL ESTATE (MDAGRE), and their global platforms  to sell MDA's products and/or services worldwide. All MDA Sales Agents are independent contractors who work for earning commission based on sales. MDA Sales Agents act as a bridge between MDA's businesses and customers. Generally, they independently work with MDA HOLDING,  helping to generate leads, close deals, and build strong customer relationships. They are often responsible for a significant portion of a company's revenue, making them a vital part of the sales process. MDA's Sales Agents earn a commission or referral fee of 40% of the generated Total Net Income (TNI) of their sales. The more the agent sell, the higher the income. So every MDA's Sales Agent can easily make up to €1 million and even more, depending on their sales opportunities.

Becoming and MDA's Sales Agent is free. MDA HOLDING GROUP, a.s. (MDAHG) commonly and simply known as MDA (Millennium Development Action) has an endless sales opportunities from all business industries and all types. MDA Marketplaces is provided with all types of products that are as small as candies at a price less than One Euro (€1) and products that are as big as cargo planes costing hundred of millions of Euros. At MDA Marketplace, quality matters. We always emphasis on high quality standard to assure that our customers are fully satisfied. Agents must have their specific Sales portfolio defined on their profile on allmday.com's marketplace. MDA's Agents can cooperate to diversify their selling business and generate more incomes and leads. 

According to MDA's Global Sales Policy, the commission sharing ratio between two comperating agent in the sales of a product and /or service is 50% / 50% for each.

Our Independent Sales Agents are free to sell any listed goods and services from any MDA Company and department of their choice and be paid a commission of 40% of the net income of their sold products. Concerning projects, the Agent commission for each realized is 20% of the Net Profit of MDACI CONSORTIUM. Also, the best Agent fee in the world. MDA make sure that all their Sales Agent are also fully satisfied. 

Every Agent has the potentialty to make up to €1 million per Month and event more, depending on the markets sales.

We do not have exclusivity in any country. In every country around the world, we have many agents. Don't wait and join MDA's Sales Force.

An MDA Sales Agent or Sales Representative requires a wide array of skills, encompassing both soft and hard skills. Key skills include. 

• • Strong communication skills. Sales Agents need a mix of verbal communication, written and active listening skills and have the ability to articulate how a product or service works to leads.
  • Critical thinking skills. Sale Agents must be able to diagnose a prospect's problems and quickly come up with relevant solutions for the right price.
  • Product knowledge. Every Sales Agents shall have a comprehensive understanding of our products or services, encompassing its features, benefits, specifications, and how it meets customer needs. It is essential for various roles, including sales, customer service, and marketing, to effectively communicate value and address customer inquiries. As already stated above, key aspects of product knowledge include:
    • Features. Specific characteristics and functionalities of the product. For example, a smartphone's features might include screen size, camera resolution, or battery life.
    • Benefits. How the product's features solve customer problems or improve their lives.
    • Specifications. Technical details and performance metrics of the product.
    • Use cases. Understanding how the product is used in different situations and by various customer segments.
    • Target market. Knowledge of the intended customer base and their needs.
    • Competitive landscape. Understanding the product's position relative to competitors.
  • Presentation skills. Product or service demos are often an integral part of this position, and Sales Agents must be able to concisely explain the core features and benefits to prospects.
  • Negotiation. Sales Agents constantly face objections and concerns from leads and must be well adept at negotiating deals.
  • Relationship management. Sales Agents must also have the ability to build, nurture, and in some cases, sustain long-term relationships to ensure a positive customer experience.
  • Time Management. Sales Agent be skilled of dividing, planning and organizing their time between different activities, with the goal of increasing effectiveness, efficiency, and productivity. This process involves prioritizing tasks, setting realistic goals, and avoiding distractions to make the most of their available time. Effective time management helps in achieving goals, improving performance, and reducing stress.

Other skills include adaptability, resilience, and problem-solving are also crucial for navigating the challenges of the sales process.

The key aspects of anti-discrimination in sales include:

1. Product Training. Structured programs that educate employees on product features, benefits, and use cases.
2. Knowledge Bases. Centralized repositories of information about the product, accessible to all relevant teams..
3. Hands-on Experience. Providing employees with opportunities to use the product and gain practical experience..
4. Customer Feedback. Gathering and analysing feedback from customers to understand their needs and preferences.
5. Continuous Learning. Staying updated on product updates, market trends, and competitor activities.

A comprehensive understanding of MDA's listed products and services, including their features, benefits, usage, and how they compare to competitors is key and so important for our success and growth to sustainability. It's crucial for customer-facing teams, like sales and customer service, to effectively communicate the value of the product and address customer needs. Besides, with products knowledge, no Sales Agent can effectively and succesfully carry out the following tasks and responsibilities:

• • Sales. Enables sales teams to effectively communicate product value, address customer concerns, and close deals.
  • Customer Service. Empowers customer service representatives to provide accurate and helpful support, resolve issues efficiently, and enhance customer satisfaction.
  • Marketing. Facilitates the creation of targeted marketing campaigns, product messaging, and content that resonates with the target audience.
  • Product Development. Helps in identifying areas for product improvement, innovation, and development based on customer feedback and market trends.
  • Overall Business Success. Drives sales, enhances customer loyalty, and strengthens brand reputation.

MDA's Sales must be honest and must have a strong sense of integrity. Our Sales Agents shall consistently act with honesty, strong moral principles, and ethical behaviour, even when no one is watching. It's about aligning their actions with their values and being trustworthy in all aspects of their life, including the workplace to attract buyers and boost sales. These are some of the top reasons why honesty and integrity are so important in sales. Other valuable reasons include:

• • Building Trust and Credibility. Customers are more likely to trust and believe in a salesperson who is upfront and honest about their products or services. Transparency in communication, including acknowledging limitations or potential drawbacks, builds confidence and fosters a positive relationship.
  • Fostering Long-Term Relationships. Customers are more likely to become repeat buyers and refer others to a salesperson they perceive as trustworthy and ethical. Building relationships based on honesty and integrity leads to stronger, more sustainable business partnerships.
  • Positive Reputation. A reputation for honesty and integrity can be a significant advantage in a competitive market. Customers are more likely to recommend a salesperson who consistently demonstrates ethical behaviour.
  • Ethical Considerations. High-pressure sales tactics and false claims can damage a salesperson's reputation and lead to negative consequences. Focusing on the customer's needs and providing honest advice, even if it means not making a sale, is crucial for building trust and maintaining ethical standards. In essence, honesty and integrity are not just ethical guidelines but also sound business strategies that lead to success in the long run.

To build strong client relationships, Sales Agents shall focus on open communication, understanding their needs, and providing excellent service. Building trust, being responsive, and personalizing interactions are also key as provided below.

Effective and consistent communication with the clients is key

• • Be transparent and open. Share information about your work, timelines, and any potential challenges proactively.
  • Listen actively. Pay close attention to your client's needs, concerns, and feedback. Don't just wait for your turn to speak.
  • Tailor your communication. Adjust your communication style to match your client's preferences. Some clients prefer email, others prefer phone calls, and some prefer instant messaging.
  • Provide regular updates. Keep your clients informed about the progress of their projects or the status of their requests. This shows you're engaged and invested.
  • Be responsive. Respond to inquiries and requests promptly. This demonstrates that you value their time and are dedicated to their needs.

Build trust and show you care

• • Understand your client's goals. Take the time to learn about their business, their objectives, and what success looks like for them.
  • Go above and beyond expectation. Exceed expectations by offering solutions, anticipating their needs, and providing exceptional service.
  • Personalise interactions. Show genuine interest in your clients as individuals. Use their preferred name, remember details about their lives, and make them feel valued.
  • Be empathetic. Put yourself in their shoes and try to understand their perspective, especially when dealing with challenges or setbacks.
  • Be reliable and consistent. Consistently deliver on your promises and follow through on your commitments.

Seek feedback and improve

• • Ask for feedback regularly. Don't wait until the end of a project to ask for feedback. Incorporate it throughout your interactions.
  • Be open to criticism. View feedback as an opportunity to improve and demonstrate that you're committed to providing the best possible service.
  • Act on feedback. Make changes based on the feedback you receive. This shows clients that their opinions matter and that you're actively working to improve.

Treat Clients Like Partners

• • Involve them in the process. When appropriate, involve clients in the development of new products or services. This makes them feel valued and invested.
  • Share knowledge and expertise. Position yourself as a trusted advisor by sharing your knowledge and expertise with your clients.
  • Celebrate successes together. Acknowledge and celebrate milestones and achievements with your clients.

Maintain a positive attitude

• • Stay positive and solution-oriented. Even when facing challenges, maintain a positive attitude and focus on finding solutions.
  • Be enthusiastic. Your enthusiasm is contagious. Show your clients that you're passionate about your work and dedicated to their success.

By implementing these strategies, you can build strong, lasting relationships with your clients, leading to increased loyalty, positive referrals, and business growth.

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The key aspects of anti-discrimination in sales include:

1. Equal Access. Businesses should offer goods and services to all customers without discrimination. This includes ensuring that advertising, pricing, and other terms of sale are applied equally to all customers.
2. Prohibited Discrimination. Laws prohibit discrimination based on various protected characteristics, such as race, religion, gender, sexual orientation, disability, and age.
3. Public Accommodations. Laws governing public accommodations (like stores, restaurants, etc.) ensure equal access for everyone.
4. Sales Practices. Practices like refusing to serve someone, offering different terms of sale, or engaging in discriminatory advertising are generally prohibited.
5. Real Estate. Anti-discrimination laws also apply to real estate transactions, preventing discrimination in the sale or rental of property based on protected characteristics.

Examples of discriminatory practices in sales:

• • Refusing to serve someone based on their race or religion.
  • Charging different prices or offering different terms based on gender or sexual orientation.
  • Creating advertising campaigns that exclude certain groups of people.
  • Discriminating against someone with a disability in the provision of services.

In essence, anti-discrimination in sales means upholding the principles of equality and fairness in all commercial transactions.

At MDA, we do not tolerate discrimination because Violations of anti-discrimination laws can lead to:

• • legal action
  • fines, and
  • reputational damage.

MDA implement sales policies and procedures, including the best practices of anti-discrimination in sales to:

• • prevent discrimination
  • train employees on anti-discrimination practices, and
  • address any potential issues proactively.

At MDA, we value our partners and competitors because they are important entities that contribute to the innovation of new products and the improvement of our products and services. So the key aspects of non-disparagement (clauses) include:

• • Scope of restriction. Non-disparagement clauses can vary in scope, but in our policy, they generally restrict making negative or derogatory statements about the MDA's Competitors or Partners, their products or services, their employees, directors, or officers.
  • Types of disparaging statements. "Disparagement" can include a wide range of behaviours, such as defamation, libel, slander, false light, and actions that impair the MDA and cause a reduction in the value or effectiveness of its assets, operations, or overall financial health.
  • Enforceability. While non-disparagement clauses are generally enforceable, they can be challenged if they are overly broad or restrict an Agent or Employee's rights under labour laws, such as the right to engage in protected activity under Czech National Labour Relations Act and governed by the EU directives and regulations.

Examples of non-disparagements / non-disparagement clauses

Non-disparagement clauses are commonly found in:

• • Employment contracts. that prevent employees from disparaging the company during and after their employment.
  • Severance agreements. that protect the company's reputation after an employee's departure.
  • Settlement agreements. that resolve disputes and prevent further negative statements.

A sales agent who breaches confidentiality can face legal action for breach of contract, damages, and reputational harm.

In essence, sales agent confidentiality is a critical component of ethical and legal business practices, ensuring that sensitive information remains protected and that the principal's interests are safeguarded.

A conflict of interest occurs when a Sales Agent's personal interests or gains clash against professional duties or responsibilities , and potentially leading to biased decisions or actions that benefit the Sales Agent at the expense of MDA. The party with the conflict of interest is usually asked to remove themselves or can be legally required to recuse themselves when such a situation arises. Therefore, we advise all our Sales Agents to adequately manage conflict of interest through:

• • Disclosure. The agent must disclose the conflict to the client in writing, ensuring they understand the nature and potential impact of the conflict.
  • Consent. The client must provide informed consent, either to proceed with the agent despite the conflict or to seek alternative representation.
  • Transparency. Agents should be transparent about any relationships or financial interests that could influence their decisions.
  • Independent Advice. Clients may be advised to seek independent professional advice to ensure their interests are fully protected.
  • Withdrawal. In some cases, if the conflict is significant or the client does not consent, the agent may need to withdraw from the transaction.

Failing to manage conflict of interest could lead to the following severe consequences that harm the Sales Agent's business growth:

• • Breach of Fiduciary Duty. Agents have a fiduciary duty to act in the client best interest and failing to manage a conflict can be a breach of this duty.
  • Loss of Client Trust. Conflicts of interest can erode client trust and damage the agent's reputation.
  • Legal and Regulatory Action. Depending on the jurisdiction, agents may face legal or regulatory consequences for failing to disclose or manage conflicts appropriately.